ON Designs Gets New Changes

I have been touching up ON Designs a bit. The logo is now contained in a square box. The text face is now set in Arno Pro, another beautiful serif by Robert Slimbach. The large display heading is now set in Eloquent JF Pro by Jason Walcott.

I also wrote a new intro:

I’m Donny, a designer who omits needless designs.

I’ve been practicing simple designs since 1999. I honed my craft by reading William Strunk Jr. and E.B. White and listening to Miles Davis. While Strunk and White taught me the value of taking out unnecessary elements, Davis taught me the important of white space—what you leave out is as essential as what you put in. Learning from the masters of communication, I strive to create clear, honest, and meaningful connection between your product and your audience. Take a look at some of the projects I have worked on.