The Brand Gap by Marty Neumeier is an informing read on branding because of the author’s concise writing and clear illustrations.
Branding: In Five and a Half Steps by Michael Johnson is a must-have guide for creating successful branding in any industry.
Designing Brand Identity by Alina Wheeler is a comprehensive reference on brand design and development.
Don’t Make Me Think, Revisited by Steve Krug is the go-to guide for user-experience design.
Ordering Disorder by Khôi Vinh is the first book that taught me the concept of grid design.
Things a Little Bird Told Me by Biz Stone shares the co-founder’s experience in shaping the culture at Twitter, which puts empathy and humanity before technology and money.